Flower Delivery Walworth Privacy Policy

Introduction

At Flower Delivery Walworth, we are committed to safeguarding the privacy and personal data of our customers. This Privacy Policy details how we collect, use, process, and store your personal information in line with the General Data Protection Regulation (GDPR). It applies to all customers placing orders for flower delivery services in Walworth and the surrounding districts, whether you order online, by phone, or in person.

What Data We Collect

To fulfil your flower delivery orders and provide our services, we collect the following categories of personal data:

  • Contact Information: Name, billing and delivery addresses, and phone number.
  • Order Details: Records of your orders, order history, and specific instructions or messages for delivery.
  • Payment Information: Card details or payment transaction references (handled securely through third-party payment processors; we do not store your full payment card details).
  • Communication Data: Records of your communication with us, including customer service messages.
  • Website Usage Data: IP address, browser type, and browsing actions collected via cookies and analytics tools.

We do not intentionally collect sensitive personal data (such as health information or special categories of data) as part of our core flower delivery service.

Lawful Basis for Processing

We process your personal data under several lawful bases as defined by the GDPR:

  • Contractual Necessity: Most personal data we collect is necessary for fulfilling our contract with you (i.e., processing and delivering your orders).
  • Legal Obligation: We may process data as required to comply with legal or regulatory obligations (such as tax regulations).
  • Legitimate Interests: On occasion, we use your data to improve our services, handle customer queries, resolve issues, and prevent fraud, ensuring these uses do not override your privacy rights.
  • Consent: For marketing communications, we rely on your explicit consent, and you can withdraw this consent at any time.

How We Use Your Data

Your information is used solely for the purposes for which it was collected. These include:

  • Processing and delivering your flower orders.
  • Communicating with you about your orders or responding to your queries.
  • Improving our website, customer experience, and service delivery.
  • Complying with legal obligations, such as financial record-keeping.
  • Sending marketing communications if you have opted in.

We do not sell or rent your data to third parties for their own marketing purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including any legal, accounting, or reporting requirements. Typically:

  • Order and transaction records are kept for up to six years after your last interaction, in line with tax and accounting regulations.
  • Customer service correspondence is retained for up to two years.
  • Marketing consent data is retained while you remain subscribed and for no more than 12 months after you opt out.

Once data is no longer required, it is securely deleted or anonymised.

Data Processors and Third-Party Services

To provide our services efficiently, we may share your data with select third-party service providers (data processors), including:

  • Payment processing providers (for secure transactions).
  • Delivery and courier services (to complete your order).
  • IT service companies who support our website and data security.
  • Professional advisers, such as accountants or legal consultants.

We ensure all processors adhere to GDPR requirements and process your data only as necessary for their assigned tasks. Data is not transferred outside the European Economic Area (EEA) unless appropriate safeguards are in place.

Security of Your Personal Data

We implement technical and organizational measures to protect your personal information. This includes encrypting sensitive data, restricting access to authorised personnel, and conducting regular security reviews. While we strive to protect your data, no system can guarantee complete security. We encourage you to keep your order information confidential, especially your payment details.

Your Rights under the GDPR

As a customer of Flower Delivery Walworth, you have the following rights regarding your personal data:

  • Right of Access: You can request a copy of the personal information we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
  • Right to Erasure: You can request that we delete your personal data in certain circumstances, such as when it is no longer necessary for the purposes collected.
  • Right to Restrict Processing: You may request that we limit how we use your information in specific situations.
  • Right to Data Portability: You can request to obtain and reuse your data across different services.
  • Right to Object: You can object to certain types of processing, including direct marketing.
  • Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time. Withdrawing consent does not affect prior lawful processing.
  • Right to Lodge a Complaint: You can lodge a complaint with the data protection authority if you are concerned about the way we handle your data.

To exercise these rights or make a related enquiry, please contact us via our website or speak to a member of staff. We will respond as soon as possible, usually within one month.

Changes to this Privacy Policy

We may update this Privacy Policy occasionally to reflect changes to our practices or for legal reasons. The effective date will be clearly indicated at the top of the policy. We recommend you review it regularly to stay informed about how we protect your data.

Contact and Complaints

If you have queries or concerns regarding this Privacy Policy or how your personal information is handled, please contact Flower Delivery Walworth directly. You also have the right to contact the Information Commissioner’s Office (ICO) or your local supervisory authority regarding any unresolved privacy concerns.

This policy applies to all customers placing Flower Delivery Walworth orders from Walworth and all surrounding districts. Thank you for trusting us with your data. Your privacy matters to us.